At this moment we are in pre-production phase for our Automixer. Producing hardware is a real adventure, we changed the circuitry several times to get the best audio parameters, and we believe it is now comparable to, or even better than, very reputable companies in this sector. It is a multifunctional box where we can load our top audio algorithms. Lubor: About two years ago we created our own DSP hardware platform. PTE: What challenges are you facing at the moment? We have also very long tradition in creating applications for live performance with low latency with speedy and easy access to prepared configurations. This is a very rare device, very complicated for its time, (it contains several valves) but its sound is astonishing. We are really proud of our simulation of a famous German compressor, U73b. Now that there are so many guitar products in the market, we utilise our exacting modeling technologies in simulation of studio effects. We have simulations of guitar and bass pedals, and complex guitar and bass solutions. Lubor: We developed the first guitar software effects at the time when most of the people in our industry predicted that guitarists would never use software for amp simulation. PTE: Tell us a bit about your company and the products you produce? Currently, we are improving our marketing to find a direct way to our customers, instead of selling our solutions to other companies. We have perfected technologies for creating digital models of analog circuits, and cooperate with universities in several branches of our research. But our main focus is in the audio processing. Because of our focus on technologies, we firstly solved some problems such as native Mac OS X apps with plug-ins. Our background is a knowledge of mathematics, physics, engineering and in enthusiasm for music. Lubor: We are all self made men, none of us started in a big famous company. PTE: How did you start? Tell us about your journey to setting up your company. This week we are going to turn the spotlight on Audified based in the Czech Republic. In the hot seat is Lubor Prikryl, an Audified director, university lecturer of acoustics and audio engineering, who in his spare time plays baroque music in public, jazz and rock at home. As we promised in Podcast 190 we are running a weekly series profiling the companies on our Audio Market page where we offer smaller developers the opportunity to reach the Pro Tools community at a much lower price.
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